Fardila Astari, M.Si, CIQnR, CIQaR, CICAR
Fardila Astari is a Ph.D. candidate in Sociology at the University of Indonesia, focusing her academic research on strategic communications, institutional trust, and the dynamics of power within public governance. With more than 25 years of experience, she combines practitioner insight with scholarly rigor, particularly in behavior change communication (BCC), evidence-based communication strategy, public sector communication reform, communication evaluation, measurement, and communications audit. Her current work explores how sociological perspectives can strengthen strategic communications through the integration of research, ROSTIR planning, PESO media strategy, AMEC measurement frameworks, and communications audit to build trust, influence behavior, and enhance public impact.
She currently serves as a Measurement and Communications Strategist at Reputasia Strategic Communications Consulting, Deputy I of the Indonesian Public Relations Companies Association (APPRI), and Lecturer at LSPR Institute of Communication & Business. Previously, she held leadership positions, including Group Business Director at Fortune PR, Director of Communications at Rajawali Foundation and Rajawali Global Education, Indonesia Chair for the Asia Pacific Association of Communications Directors (APACD), and Vice Secretary General of the Indonesia Public Relations Association (PERHUMAS).
Fardila holds a Master’s degree in Communication Management from the University of Indonesia and is internationally certified in Communication Measurement and Evaluation (AMEC), the PESO Model from Syracuse University, International Quantitative and Qualitative Research (CIQnR & CIQaR), Communication Audit and Forensics (CICAR), and Social Marketing/Behavior Change Communication from ISMA, trained by Nancy R. Lee and Philip Kotler. She is also an accredited National Assessor (BNSP) for Communications and Public Relations in Indonesia.